World Environment Day 2022
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World Environment Day 2022

With World Environment Day just around the corner, this Sunday the 5th of June, now is the time to start thinking about how your business can contribute to this important cause and raise awareness.

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Why should you, and how do you use Pinterest for your Business?
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Why should you, and how do you use Pinterest for your Business?

It’s no secret we love Pinterest here at Double Tap.  Over the last 2-3 years the changes on Pinterest have been HUGE!  The platform is still known and loved for providing an abundance of inspirational ideas and content, but what some people don’t realise is how the platform has evolved into a shopping platform.

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How To Grow Your Email Marketing List
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How To Grow Your Email Marketing List

Email marketing still remains one of the best performing digital marketing channels year on year, with the potential to drive one of the highest ROI’s of any marketing channel for small businesses.​​​​​​​ Here are a few ways on how to grow your email marketing list.

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Why We're Focusing More On Conscious Brands
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Why We're Focusing More On Conscious Brands

It's fair to say the shift within the business has been happening slowly for the last 18 months, you’ve probably even noticed the shift… Conscious and holistic marketing has been a focus at Double Tap for a while now however, now we’re declaring it.

Double Tap is a marketing agency working with conscious brands in the lifestyle, fashion, beauty and health space.

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The Instagram Algorithm Is About To Change
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The Instagram Algorithm Is About To Change

The chronological feed is making a comeback.

For the first time since the Instagram algorithm was introduced in 2016, Instagram has announced they will be making some changes to our feed options.

Here’s what we know along with our predictions

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Looking Back...
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Looking Back...

The girls have been pestering me to write a blog, which I have kept pushing back and back now for weeks but with our 5th birthday next month, I’ve started to reflect on our journey.

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How Do You Stay Motivated Working From Home?
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How Do You Stay Motivated Working From Home?

As you’d expect, there’s no one size fits all however when I asked the team how they stay motivated working from home, it turns out there are a few common things we all really like to incorporate into our days to help us make the most of every day.

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People, Planet, Profit
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People, Planet, Profit

I’m sure we’ve all heard the term triple bottom line thrown around in the business world before. But do we really know what it means?

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Are you planing a sale for Black Friday or Cyber Monday

The madness of Black Friday and Cyber Monday is just around the corner, and if you’ve spent any time on Instagram or in certain Facebook groups recently, you might have seen a lot of businesses speaking about what they’re doing or looking for ideas.

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Are You Ready For Facebook Ads?
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Are You Ready For Facebook Ads?

Facebook Ads, some people swear by them, some people have never tried them and others are scared off after a bad experience, usually, after either unsuccessfully running their own ads or working with an Ads Manager that just wasn’t up for the job.

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The Shift Towards Sustainable Marketing
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The Shift Towards Sustainable Marketing

We’re all seeing the huge trend of brands taking a stand. But what does this really mean? How does this affect your business? And how can you jump on board authentically?

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Your Strategy Is Your Roadmap To Success

Market your business, grow your business. We see it far too often, businesses who don’t really have a marketing strategy yet they’re working around the clock, hustling their butts off to create killer content that just isn’t landing or getting them the sales that they want…

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