Purchasing Followers Is Never The Way To Go To Grow Your Account Or Your Business.
Seriously! Buying followers in never the way and it's not going to work, here's why....
Sure, you might think it’s a great idea and it might feel impressive having a few thousand extra followers, however, if none of those followers are likely to purchase your product, and if having those followers means your engagement takes a dive - what was the point?
And if you’re not sold yet, read the below - we reckon we’ll have you convinced pretty quickly that it’s a bad idea….
FOLLOWERS DO NOT EQUAL SALES
When you buy followers you’re generally buying inactive accounts, they could be bots, they're usually located in regions far away from you and these people will NEVER purchase your product.
I repeat... NEVER purchase your product (or use your service)
YOUR ENGAGEMENT WILL SUCK
SURE, YOU MIGHT HAVE 8K FOLLOWERS, HOWEVER, IF ONLY 25 PEOPLE ARE LIKING OR COMMENTING ON YOUR POSTS IT IMMEDIATELY RAISES A RED FLAG.
People are clever, they can spot pretty quickly when something doesn’t add up.
See the recent information released on the Instagram algorithm?
Instagram has told us one of their ‘signals’ in promoting your content is the popularity of a post to determine if it should continue pushing your content out to a broader audience.
No engagement tells Instagram your post isn’t overly valuable and it will not continue to push the reach on this post for you.
WANT TO LOOK AT FACEBOOK ADS?
Retargeting and Lookalike audiences can often be one of your most lucrative, however if you’re purchased followers who look nothing like your ideal client and are never going to purchase from you, the data FB uses to create these audiences is useless as it will just continue to target more of the people that look like your fake followers…
INSTAGRAM DOES NOT SUPPORT THIS TYPE OF ACTIVITY AND YOU COULD BE PUNISHED FOR IT.
Instagram is also always doing what it can to eliminate bot, spam and inactive accounts - so if this is what you have purchased, not only will they do nothing for you now, eventually they’ll likely be deleted.
HERE’S WHAT TO DO INSTEAD…
Build a solid brand
Create great content
Collaborate with others
Engage with others and build a community
Listen to your audience
Run a targeted Facebook Ad campaign
Show up. Every. Single. Day
Even if it feels like you’re getting nowhere, the right people will find you.
Have you ever bought followers or do you know someone who has? Would love to know what happened and how it went.
Need some help growing your business and your social account? Book a free 20 minute consultation with Sammi to discuss how we can help you.