Why A Holistic Approach To Marketing Is So Important

The truth is nothing *really* works on its own when it comes to marketing...

Your website won’t do anything if you simply launch it and let it sit.

Your social media feed isn’t going to drive ALL of the sales you want to grow a thriving business.

Your email list won’t grow if you don’t have a way to drive people to the signup page and if you don’t give them a great reason to sign up.

Facebook Ads won’t work if you don’t put in the work on your organic socials and if your website sucks.

They need to work together, and they need each other to work.

This is why we are so passionate about helping our clients implement a truly holistic marketing strategy, one that incorporates multiple touchpoints and channels so you can reach more of the right people and call in more sales no matter where people are hanging out.

We don’t focus on one tactic.

We look at the whole picture.

Most businesses launch with a website and organic social media, which is exactly what we recommend. A website is essential for sales (particularly if you’re product-based) and social media is a great way to start reaching your ideal customers - plus it’s free!

Social media is also a great way to start driving people to your website and encouraging purchases. 

However, if this is all you continue to do, it’s going to feel like a lot of work and it’s possible you won’t see the return, or sales that you ideally want, which is why we slowly begin to add in more marketing tactics and strategies to really help you grow. 

We start looking at things like email marketing, firstly we recommend building out a welcome sequence of around 3 emails, and ensuring you have an abandoned cart sequence of 2-3 emails.

We then use the incredible social media machine you have already begun to build to drive people to the email sign-up page making sure we’re capturing the data of those people who love your brand and know they want to purchase from you. 

We look at things like collaborations, Facebook ads, and paid advertising to help get you in front of more of the right people at a much faster rate, growing your brand awareness, audience, customer base and generating more sales. 

We help you improve your SEO - an ongoing task that’s going to ensure Google gives your website a great ranking and brings your website as close as possible to the first page of search helping you gain more organic traffic.

Things like backlinks and traffic play a huge role in google rankings which is also why we focus so much on bringing everything together and making sure you have all bases covered. 

The ultimate goal is to get your brand in front of more of the right people and to ensure your website is converting and you’re reaching your business goals.

As you can see, everything works together, and when you have all of the pieces in place and working it means that when something goes down (social media for example) you’re still able to reach your people, market your business and make sales. 

If this approach to marketing sounds like something you think your business could benefit from please get in touch. We’re here to help like-minded brands nail their marketing and make a bigger impact.