When You Hear The Word ‘agency’ What Comes To Mind? We Started Double Tap Agency 7+ Years Ago And Lately, It’s Come To My Attention That The Word ‘agency’ Has Taken On A Different Meaning—Especially In The Marketing Realm.

In the rapidly evolving digital landscape, data has become the backbone of any successful business. From understanding customer behavior to optimising your digital marketing strategies, data provides invaluable insights that can fuel growth and drive revenue. Read on as we delve into the essential data metrics every business should know, how to harness them, and the potential pitfalls of neglecting it.

We sat down with Haelan Naturopathy to discuss all things cycle syncing & work.

As a woman, we know that our cycle can influence how we play, rest, work & feel. Which sometimes means we need to go about our days a little differently.

Kailene has broken down our 4 phases so that you can be the most productive at work while nurturing your inner self.

How would you continue communicating with your audience? What would you do and how would that impact your business?

This scenario might sound far-fetched, but recent events remind us that it’s not impossible. So how can you future-proof your business against these kinds of uncertainties?

In today's digital age, it has become absolutely essential for businesses to harness the potential of paid ads.

When it comes to paid advertising, the setup phase is like laying the foundation for a successful campaign. Let's dive into the world of setting up ads and the crucial importance of ensuring they are properly configured before going live. The setup phase, is the stage where you fine-tune your targeting, craft compelling ad copy, and optimise your budget allocation.

Here's the lowdown of what went on at our June Conscious Connect with the iconic Pru from @Ownerscollective. Pru broke down her model on how to grow good businesses, sharing her insight on optimizing and streamlining profit, sales, and people.

A look into how the morning went down at our second Conscious Connect event with our friends from The Numbersmiths. We learnt about all things numbers (in the most relaxed, anti-stressful way possible - numbers usually scare us too!) ate all the delicious things thanks to Sage Events and got to take home some goodies from…

According to Marketing Charts, your subscribers are only spending an average of 10 seconds reading your brand email — which means you only have a few moments to make an impression.

At our Byron Bay office earlier this month, we hosted our first networking event: Conscious Connect. Our goal was to connect like-minded business owners in the Byron area with one another. We were thrilled to see such an incredible turnout, with many fresh faces eager to make new connections.

As more and more businesses shift towards remote and flexible work, the traditional 9-5 work week is becoming questioned. And in case you haven’t already realised, we’ve ditched it here at Double Tap!

Creating email automations not only helps convert more subscribers, but also takes the headache away from attempting to create new emails for every point in the customer journey. This automatic flow keeps your subscribers and customers continually and consistently engaged, reminding them of your brand and fostering a long term relationship.

SEO. The word itself can send a shiver down anyone’s spine. Somehow those 3 little letters can make even the most confident digital marketer question themselves.

So we have decided to unpack the monster and show you that it’s really not that scary at all. In fact, SEO can be as simple or complex as you want it to be depending on your needs, your time and your budget. So for the sake of this article, and your sanity, we are going to run through the 3 basic steps to an effective SEO strategy that anyone can follow.

Brand consistency is at the centre of your business’s identity. It encompasses all aspects of your marketing— from design to writing. Reinforcing your brand consistency builds trust, loyalty, and credibility with your clients. So, how do you do this? A brand guide!

We've broken down what a brand guide is, the benefits of having one, and why digital marketers (AKA your good friends at Double Tap) love them!

While greenwashing and purpose washing have been around for a while, the rise in social consciousness and sustainable consumerism has contributed to a spike in “green washing.” So, how could this be dangerous for your business?