How To Grow Your Email Marketing List
While social media marketing continues to rapidly evolve and receive the latest hype, we wanted to touch on the trusty old email marketing.
Email marketing still remains one of the best performing digital marketing channels year on year, with the potential to drive one of the highest ROI’s of any marketing channel for small businesses.
Email marketing allows you to build a relationship with your customer base, and it’s important that you continue to nurture your subscriber base by sending out valuable emails. Beyond this, it’s also important to constantly drive fresh contacts to your database in order to continue growing your email marketing list.
HERE ARE A FEW WAYS YOU CAN GROW YOUR EMAIL MARKETING LIST:
Provide an incentive for signing up. Encourage new users to subscribe to your email list by offering them an exclusive offer upon sign up. E.g. receive 10% off their first purchase, exclusive access to a gated portal or a freebie.
Give your subscribers the VIP treatment they deserve. Users sign up to an email list hoping to receive valuable, informative and unique content. Whether it be exclusive offers, new arrivals or insider knowledge, you’ll retain your list by continuing to send out noteworthy information.
Run a giveaway with email sign up as one of the entry mechanisms. Ensure your giveaway is closely aligned with your brand, and think about providing an incentive post-competition to encourage users to stay subscribed - make it worth it!
Use visuals such as Pinterest or Instagram to showcase a snippet of your email marketing designs. Using epic content and designs on social media can help entice users to want more from your brand and ultimately sign up to your database.
Integrate a visual, fun & inviting opt-in form on your website. Keeping the opt-in form short, simple and visually appealing will encourage users to sign up. The pop up should stand out from the rest of the elements on your page, without being overly spam-like.
Drive social media users to your email list by using call-to-action links & buttons. E.g. an Instagram story saying ‘be the first to find out when our New Arrivals land’ with a link to your email sign up landing page.
With an average ROI of around 41%, we reckon it’s fair to say that more really is merrier when it comes to the number of active users on your email marketing list!
If you’re in need of a little extra help to grow your email list and create epic EDMs, then lock in a FREE 20 minute chat with Sammi.