Why Should Your Website Have A Blog?

You might have noticed a lot of popular brands will host a blog on their website, but why?! 

In most instances, it’s because they recognise it as an epic way to drive people to their website, become recognised as a leader and blog content can easily be repurposed into multiple pieces of social media content.

It’s a win-win-win situation!

If you don’t yet have a blog or are perhaps thinking about one, here are the reasons you need one and how it’s going to help make your brand more discoverable.

WRITING A BLOG ALLOWS YOU TO DIVE DEEP INTO ONE TOPIC, THIS CONTENT CAN BE REPURPOSED MULTIPLE TIMES TO HELP YOU CREATE SOCIAL MEDIA CONTENT.

Once you create one long-form blog post you’re able to use that blog to create at least 2-3 pieces of content for your social media accounts by pulling out key points in your blog to create feed posts, reels and/or videos that highlight key points from your blog topic.

IT ADDS VALUE TO YOUR AUDIENCE AND DRIVES TRAFFIC TO YOUR WEBSITE

Blogs can be great resources for your ideal client and are the perfect way to share information and drive traffic to your website. 

Your social media content should include a CTA (call to action) that directs your audience back to the blog if they would like to see the full article. 

Your blog topics should also be included and sent out to your email database.

When done well, your blog can become one of your most visited website pages. 

IT HELPS WITH SEO

Let’s not forget Google loves an updated website. The more relevant, useful and valuable information you have on your website, the most likely you are to rank against your competitors.

It’s important to include keywords that relate to the topic of your blog post and that your ideal customer is likely to be used also in the heading and main copy of your post. 

IT CAN HELP TO POSITION YOU AS AN EXPERT 

If for example you design and manufacture Eco Kitchenware, your blog provides you with another opportunity to share your values with your audience and express how much your work means to you.

This not only helps you position you and your brand as an expert in the eco-space however also provides a connecting point between you and your ideal customer giving them another reason to fall in love with your brand. 

IT PROVIDES A GREAT OPPORTUNITY FOR YOU TO COLLABORATE WITH OTHERS

You don’t have to write every piece of content yourself, in fact, a blog is a great platform to invite someone to guest contribute to and a great place to publish an interview.

Those given the incredible opportunity to contribute to your blog will also very likely share the collaboration with their own audience, as a result, this will increase your brand awareness, reach and invite more people to check out your website. 

Keep in mind blog posts don’t have to be too long - 300 words and you’re set, which is not too much longer than a long-form Instagram post (this blog is almost 600 words)

Starting a blog may feel like additional work, however, you’ll find once you start also using that content in your eDMs and across social media, you might find it actually begins to save you a little time. 

Got any questions you’d like us to answer about blogging? 

Book a free 20-minute consultation with Sammi here.