Our Holistic Approach To Digital Marketing

The best approach to digital marketing is a Holistic one. One that encompasses multiple digital touchpoints and doesn’t rely on one channel alone.

If you’re here, you’re nailing organic social media, so maybe it’s time to spice things up a little and take a look at some of your other channels - but where to start…?

See our recommendations below

ORGANIC SOCIAL MEDIA

One of the easiest and best places to start. It’s free, easy to use and an essential tool to almost any digital marketing strategy. Social Media is one of the best places to begin building your brand and audience.

WEBSITE

Social Media might be your shop front, but your website is your home. 

The goal of social media is to get people from your profile over to your website and convert them into paying customers. 

Your website should be easy to navigate, fast to load and should clearly convey to people all of your key messages - it is one of the key components that represents your brand. 

High-quality images and graphics are non-negotiable if you want to stand out.

SEO

There are a number of simple yet effective ways you can improve your SEO including Key Words, Correctly Labelled Images, Backlinks, Social Shares, Customer reviews and Video.

Good SEO is the difference between your page ranking on page 100 of Google vs the first few pages on search.

EMAIL MARKETING

Email marketing has one of the highest ROI’s of any marketing activity.  A good email can generate thousands in sales at a very small cost if you’ve put the time in to developing your list. 

The contacts on your list are warm, they have asked to hear from you and they have already determined they know, like and trust you, they’re now just waiting for the right offer / product before they purchase.

COLLABORATION MARKETING

Collaboration marketing is one of the best ways to tap into someone else’s audience without spending any (or much) money at all. 

The best approach is to find a business that shares a similar target audience to you and work together to create something that both audiences will enjoy - that will then also help you both to reach an even larger audience. 

This could be a joint Instagram Live, a photoshoot, a competition or a paid product or service offering.

PAID ADVERTISING

One of the quickest ways to reach a much larger and targeted audience to help grow your brand awareness and convert sales. 

Paid Advertising is best accompanied with a strong organic campaign, a great website and a solid brand foundation.

Want to know more? 

Book a free 20 min chat with Sammi and let’s discuss how we can help you create a holistic digital marketing strategy.