How you can leverage Ai in Klaviyo to drive real results
It seems like wherever you look online or in the media, the topic of “Ai” is constantly being discussed. And now it’s becoming the norm to have an AI layer on all your digital tools. We get it; it can be overwhelming.
We want to help cut through the noise and highlight what truly matters, starting with Klaviyo Ai. Once you harness it, it can not only help to drive results for your brand, but it will also make your life much easier. By streamlining workflows, you’ll have more time to focus on what truly excites you and drive more revenue for your business.
In Klaviyo, brands collect a lifetime’s worth of clicks; visits; add-to-cart events; purchases; emails, SMS, push opens; and more—and all of that data powers Klaviyo AI’s content generation, predictions, and recommendations
It can be overwhelming with all these AI features popping up everywhere, so to help cut through the noise, we’ve highlighted what truly matters in relation to Klaviyo Ai. These recent updates will help to drive results for your brand while making your life much easier. Giving you more time to focus on what truly excites you.
A peek at some of Klaviyo’s most recent AI updates and how they can drive real results.
Forms Display Optimisation
Run an optimisation test on a Klaviyo sign-up form to determine the highest-converting time for the form to display to website shoppers
Segments AI
Describe in natural language the people you want to reach and AI creates a segment for you. For example: “Someone who has started checkout or viewed a product but never placed an order”
Email AI
Use this tool to create on-brand layouts including images, text blocks, and buttons and generate compelling copy for your emails. For example, prompt Ai with: “Add 3 columns with a text block and a button in each one. Add in copy teasing an exciting new release.”
Predictive Analytics
Our favourite. This feature turns all of the data in your account into useful and actionable insights, helping you make important forecasts, such as
Predicted Customer Lifetime Value (CLV)
Churn risk prediction
Next purchase date
The average time between order
Predicted number of orders
Not only do these features help streamline processes, they also enable you to experiment and measure quicker to improve your results more quickly and efficiently.
We hear you when you ask is all creativity lost? Trust us, we care about that too. But AI isn’t a replacement for human creativity and control. Across all these stages, there is a balance between AI and human-led creativity and ultimately, the AI is handling the basic tasks that are then finished off with human-led design.
Still unsure how best to adopt these features? We’re always happy to chat.