Instagram // Shopping Tags Now Available
November 2017, Instagram announced they would be testing a new shopping tag option. Well, ladies & gents the time has now come!
Shopping tags allow for businesses to tag directly within an image like you would a person tag. This function removes the previously utilize action of placing a call to action in a post description driving people to your website link in bio. This formula created a barrier to entry due to the additional steps required by the consumer which including leaving the feed and going to businesses profiles to then begin shopping in which they have to search for the product on your site.
Image via Social Media Today
Product tags when tapped on display the products name & price. Upon clicking through consumers will be directed to a landing page that includes the products name, an image, price, short description, & shop now call-to-action. Clicking the shop now button takes users to your website to complete the checkout process.
As explained by Instagram:
"Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post."
Image via Social Media Today
So how do we set this feature up? Brands will need to activate the product catalog feature in Facebook Business Manager first or for those brands using e-commerce platform Shopify you can now set the feed up on the platform. See links at the bottom of this article for relevant setup steps.
Instagram has also announced that due to the addition of this feature they will soon be rolling out data insights on the shop Instagram function that will be found in your insights tab within the app.
If I haven't excited you enough about the feature here are some stats for you.
Since November 2017, 50 brands have been using shopping on Instagram seeing the following results.
Natori: Increased Instagram traffic by 1,416%.
Magnolia Boutique: 20% increase in Instagram revenue.
SpearmintLOVE: Instagram traffic grew by 13%.
Native Union: Instagram traffic was a 2,666% increase.
Watches.com: Announcing feature via email.
Marucci: Easy implementation.
Go on, activate this function by following the steps we have provided! If you are having troubles or need more information reach out to us, we are more than happy to help!
Tools
Business Manager set up here: https://business.facebook.com/
Business Manager catalog set up: https://en-gb.facebook.com/business/help/1397294963910848
Shopify Instagram feed set up: https://www.shopify.com.au/instagram
More from Instagram on the new feature: https://business.instagram.com/a/shopping-on-instagram