Cut Through The Noise & Stand Out With Killer Content
Friendly reminder: You need to get started on your content planning NOW.
If you’re normally the type of person that likes to ‘wing it’ when it comes to your content creation or you wait until you absolutely need to action something, consider this a sign you need to get cracking before it’s too late!
We’re entering that crazy time of year, advertising spend goes up, people begin shouting from the rooftops if you want to cut through the noise and stand out, start with killer content - and get started now.
So what’s happening? Here are some events you might want to plan for:
Halloween 31st October
Melbourne Cup 3rd November
Singles Day 11th November
Click Frenzy 17th November
Black Friday 27th November
Cyber Monday 30th November
Free Shipping Day 15 December (marks the last day of guaranteed pre-Christmas delivery for online orders)
Super Saturday 19th December
Christmas 25th December
Boxing Day 26th December
What you need to do:
Content photography
Book in your photographer now! Refresh your branded imagery to keep it fresh, exciting and new - if possible create seasonally themed content but keep it relevant and as on-brand as possible.
Plan out all your EDM’s
Stay in touch with your local subscribers. Make it easy for them to get in touch with you and buy from you. Plan out your emails in advance, work out what imagery and actions you need to take before you’re able to send each one. Be as prepared as possible - your email list provides a HUGE opportunity at this time of year.
Social Media
Understand when all the key holidays are and plan around them. If you plan on participating make sure you’re ready to go, codes are set up on your website and you have the content you need to support the promotion.
Website
Update and clean up your website. Ensure your customer experience is as seamless as possible. Update imagery so it feels fresh and works on your SEO - the more people you can drive here organically, the better!
With a little extra planning, you’ll be able to sit back and enjoy the wild ride that is the end of the year, watching those sales come in!
Need a little extra support during this crazy time?! Get in touch, we’ve got a team of experts on board and ready to help you create some killer content!