CLIENT LOVE // CUT SHOWROOM
It's fair to say that I love me job! Not because i'm my own boss and all that comes with that, it's because i get to work with so many different, inspiring, passionate and talented people on a daily basis.
My next guest for Client Love is exactly that, one of the most dedicated, passionate and hard working young women i have ever had the pleasure of working with. Hannah Rosati, Director of Cut Showroom started her journey straight out of high school which saw her living in the Big Apple for many years to then come back to create her fashion empire!
Cut Showroom is a fashion wholesale distribution company which sources and supplies the Australian & New Zealand markets with an inspiring mix of local and international labels. Brands include Lacausa, Mode & Affaire, Stoned Immaculate, Farrah + Sloane and Kopper & Zink.
Ok, enough from me! Here's what Hannah had to say about Cut Showroom's social media strategy and her plans for the business into the future!
1. Tell us a little about yourself, family, work, passions.
Grew up on the Northern Beaches now living in Surry Hills. My main passions generally revolve around food + wine :)
2. What inspired you to delve into the world of women’s fashion?
I have always had a very eclectic taste in fashion and love for those “stand out” & “special” pieces. I started working for one of Australia’s leading International Distributors a few months out of high school and was lucky enough to get some amazing experience that landed me a job offer in New York when I was 21. From there my dream has evolved into now owning my own fashion agency specialising in wholesale + distribution.
3. Who is your target client?
I would say my main target is the “yummy-mummy” crowd all the way through to a more mature woman, as let's be honest they are the ones who have a disposable income to spend right! With saying that though, I definitely still have a great younger demographic from 18yrs – 30yrs too who know how to style themselves and take more risk in their clothing items!
4. Without giving too much away tell us a little about your marketing strategy?
Two words…. DOUBLE TAP!
5. Why did you choose social media as a platform for engaging with your potential client? And why did you choose that social platform?
My main purpose for social media at the moment is to engage with wholesale retailers across Australia + New Zealand. I use it to provide great images which my clients can re-post and it is also an amazing platform to do research on making sure I am keeping up to date with where other brands are stocking, finding new store openings and reaching out to clients through direct messages or tagging them in posts which might capture their attention.
6. What is your approach to engaging with your online market?
This is a new area which I will be implementing later in 2017 with ‘Behind The Seams Boutique’ launching as a direct to consumer retail website and also soon to be Pop Up boutiques. I plan on working with Double Tap in all digital marketing opportunities and advice given on capturing my target audience through social media promotions. Double Tap are also building me a gorgeous website which will be very easy to use for the consumer.
7. The fashion industry is a huge beast, especially with the introduction of social media and influencers, what sets you apart from the rest? And how do you stay unique in such a socially driven marketplace?
In the wholesale world I would have to say that my strong emphasis on customer service and relationship management sets me apart from my agency competitors. I am also trying to adapt with the change in retail and offering unique finance options and support to my clients.
Partnering with social influences will be a huge part behind the launch of ‘Behind The Seams’ and I also have a brand image team working with me to ensure all platforms of the business remain true to my unique style + taste.
8. Tell us a little about the pros and cons of social media marketing for CUT SHOWROOM.
Major CON for the wholesale aspect of Cut Showroom is that I have to rely on the brands in my portfolio to provide me with marketing tools to sell from. If a brand has a bad season with a collection and/or look book etc this heavily effects my sales revenue and the effort that has gone into it.
Once I have ‘Behind The Seams’ up and running this will offer many PROS that will also benefit Cut Showroom with being able to team up with social influences and create my own imagery for social. Other retailers can then also repost this imagery which will ultimately market my online retail platform.
9. What would you have done differently if you knew then what you know now?
Invest in the areas that are not your strength. For me this is accounting and PR/Marketing…. This way you can excel in the areas that are your strength and ultimately be more efficient and effectively increase income.
10. If a kid walked up to asking for your advice and you only had a few minutes to give ‘em your best tip, what would it be?
Learn patience + hard work and experience is crucial from as young an age as you can. Things do not come easily!
11. What’s next for CUT SHOWROOM?
Launching ‘Behind The Seams Boutique’ online website and opening a POP UP retail store by the end of 2017.
There will also be some NEW brands coming on board later this year….
Huge thank you to Hannah for taking the time out to chat with Double Tap! We will touch base with Hannah in a the months to come to see how the launch of Behind The Seams travelling!
CUT SHOWROOM CONTACT
WEBSITE // INSTAGRAM // FACEBOOK //
EMAIL // Hannahr@cutshowroom.com.au
PHONE // 0405 754 112